BLOOMING HOUSE PROUD
Curiosity
Sometimes you get a brief makes you rethink your day-to-day. Bin Buddy was one of these moments. A product which goes above and beyond standard household cleanliness to tackle bin’s hygiene. Something we hadn’t thought we needed before, but as soon as we got the products home and used them, we realised there was a gap in our cleaning routines. With big, bold, beautiful fragrances designed at French perfume houses, we knew the current design wasn’t packing enough of a punch.
Agility
We immersed ourselves in the ingredients and masterful blends of the fragrances to find a world full of fruits & florals which was flourishing, lush and abundant. We created bespoke ingredient wreaths for each flavour which reflected the intensity and bounty of each scent. We chose a clean, punchy turquoise for our brand colour which signals cleanliness but with energy. We developed a deeper understanding of the target audience and found the common thread between them - Bin Buddy’s besties are not just house-proud, they’re house-passionate. They care deeply about their home and they’re heartfelt and zealous about keeping it spick and span. They love to clean and they find joy in it. We wanted to tap into that happiness, that passion, that extra fabulous feeling.
Precision
The result is something which blooms and bursts with glorious scent & pristine poise. We created a brand which is as striking and spotless as our consumer’s homes. Everything is extra, no such thing as over-the-top or too-much. You can’t miss it.