INNOVATION AND ASPIRATION
Curiosity
The Knaus range is specially engineered to look after the most expensive things we own besides our cars & homes - our white goods. We’ve all been there when they fail and break down on us, it can stop the household in its tracks. We were given a full suite of the products and we tried each one. We dug deep into the manufacturing story to understand how these products were truly unique and integral to keeping life flowing.
Agility
One thing that stood out to us when using the products and understanding their benefits, was that these were high performance and expertly engineered. We wanted to get across that excellence in our design and reinforce the British innovation that went into every drop. We created a clean, crisp design which reflected modern technology, matched with premium aspirational appliance photography and bold colours for easy navigation. Our drop icon represents that precious liquid which works in the background to keep your appliances running smoothly - which keeps life flowing. Not only can users be assured that their kitchens & laundry rooms are clean from the inside out, they are also protected from breakdowns and life interruptions.
Precision
The final range is clean, clear and beautiful in its simplicity. The sleek designs have that “leave it out on the counter” factor.