Belhaven Brewery Unleashes a Bold New Lager for Pubs
Curiosity
When Belhaven Brewery, Scotland's oldest working brewery, wanted to launch their first Lager in the On-Trade we knew we needed to create maximum stand out to grab attention. We set about exploring the story, name and colourways behind this new lager, and while remaining true to the heritage of the brand, we knew we needed visually demonstrate that this was a crisp, refreshing pint; different to the Ales and Stouts that the brewery was famous for.
Agility
We needed a big impactful design which packed as much as it’s name, “‘Belter’ means ‘admirable, outstanding or thrilling’, The golden lager is proudly Scottish, and its striking red badge has been designed to catch the consumer’s eye at the bar. The burst of sunshine behind the brand name in the badge design is a nod to the location of Belhaven Brewery in Dunbar, which is often referred to as ‘Sunny Dunny’ and sits on the coastline.
Precision
The final result is a striking look, that perfectly balances the brands heritage and design equities while highlighting that Belhaven Belter is a bold new Scottish Lager. It’s a Belter of a lager!