LIFE MORE FLAVOURED
Curiosity
We all love the vibrancy of South Asian cuisine, and Rajah’s snack range brings all those rich aromas, delicious flavors and distinctive textures together. We loved digging into their new Life More Flavoured campaign platform, which highlights the joy and brilliance that South Asian culture brings to British lives. These snacks are bold, bright and exciting - just like the cultures which created them.
Agility
We knew that snacks which packed this much of a punch needed a brand design to match. We needed to create a range of colourful bold packs which reflected the vibrancy of flavors and textures within. Every pack had to sing out with authentic joy & richness and celebrate their diverse blends of spices which suit any taste. We needed to combine with the brand’s Indian landscape graphic and regal powerful brand marque, to create a cohesive, easy to navigate range.
Precision
The final result combines the traditional with the modern beautifully. The range of snacks together are a vibrant rainbow which call out from the shelf to be tried and savored, encouraging all to live life more flavoured.